Of all of the major music streaming services available today, Spotify is arguably the most popular one. It was one of the first companies to offer the type of streaming service where subscribers would have unlimited access to an entire catalogue of music for a monthly fee.
Today, the company announces that it has recently surpassed two impressive milestones. Spotify now has more then 10 million paying subscribers and over 40 million active users, with a reach of up to 56 different markets around the world.
Spotify announced the exciting news in a blog post:
“Today we are thrilled to announce a special milestone – we now have 10 million paying subscribers and more than 40 million active users across 56 markets! Wow — we’re incredibly grateful to the thousands of artists and millions of music fans around the world who have helped us reach this point. To celebrate, we thought we’d put together a fun infographic for you!”
Pandora announced last month that it has over 75.3 million active users, but did not note how many of those are paying subscribers. Pandora had around 2.5 million subscribers last year, so unless the company saw a huge leap in numbers, Spotify probably has them beat in terms of paying customers. However, I don’t think it’s a fair comparison between the two companies as their services are completely different.
Spotify’s success has made other major companies very interested in the music streaming business. Google announced their All Access service last year, which is almost identical to that of Spotify’s, and rumor has it that Apple is acquiring Beats Electronics specifically for their Beats Music service.
If you haven’t already, head over to the App Store now to give Spotify a try.
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